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Projects

SHEIN Usability Re-Design

This case study was for a final project in my user experience design class at UNC Chapel Hill. I created a case study website to organize all of the research and designs I  collected. The prompt of the assignment was to redesign a website your users recognized as confusing or exclusive and remake it to be user-friendly and accessible. The links to the websites I made for the case study and the final project are linked below! 

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*Note: The website is not fully functional. The functional part is mainly in the dress category under the women's clothing section!

Netflix Homepage Redesign

With a focus on user-centric design principles, I delved into the intricacies of Netflix's existing interface, identifying areas for improvement and innovation. The project encompasses a holistic approach, addressing not only the visual aesthetics but also the functionality and overall flow of the platform.

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Throughout the redesign process, I aimed to strike a balance between familiarity and freshness, ensuring that users feel at ease while experiencing a renewed sense of excitement. The portfolio will take you through the key phases of the project, from initial concept sketches and wireframes to high-fidelity prototypes and final design iterations.

UI Challenge Course Designs

This project was a series of mini projects that my class was assigned to do for a month. I appreciated this opportunity to create casual, fun designs with a specific user and company in mind and it really challenged me. I wanted to add my personality to the designs while fulfilling the prompt, and after reviewing with my professor and seeing my grades on each piece, I can proudly say I believe I achieved that with this project!

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